101 Ways to Drive Traffic to Your Website
Marketing suggestions for the shoestring bourgeoisie. - drive traffic
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101 Approaches to Get targeted traffic to Your Website
Over 100 ways to drive traffic towards your web site, drive traffic to your internet site
One of many chief concerns we now have as site owners you are able to drive traffic towards our websites. With no knowledge of getting increased traffic, how else can we have more leads, make more sales and strive to earn money online?
There are numerous of ways to get additional traffic, so I�ve collected their list of my personal favorite traffic-generation techniques. I�ve attempted to get them organized to the following categories:
Content & Article writing
SEO & Search Engine Marketing
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Spreading the Word
Social Media & Bookmarking
Content & Marketing with articles
Start your blog or add a blog aimed at your web. Use WordPress. Tip: Don�t go along with the free Weblog hosting offered by WordPress.com. It�s a watered-down version of WordPress you can not optimize! - drive traffic
Research your article keywords while using Google keyword tool. Target your blog posts and articles by using these keywords. (Read The way to Add Keywords aimed at your web.) This will aid your posts rank higher in the serp's.
Update your site or blog frequently. 3 x every week is excellent. Daily is best.
Write better headlines. Writing compelling headlines that convert into views can be an art. Be sure to review of your keywords and work them into your headline. Maintain headline congruent using the webpage it describes.
Stay faraway from duplicating other posts and articles. Duplicate submissions are one of many big no-no�s in accordance with Google and your site can be penalized or banned should you be starting this practice. Tip: If you�re employing your site content writing, make sure the contractor knows their job should pass a plagiarism-detection tool like Copyscape.
When considering content for the website, there's two strategies to consider: timely hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will will give you possibility to talk to something is on everyone�s minds, however those topics often relax and fade from relevance as time passes. Evergreen content-as the name suggests-is content that provides timeless value, determined by principles that aren�t as more likely to change using the public�s mood. A fantastic bit of evergreen content will bring traffic steadily, year after year, and creates a real focal point your internet site.
Convert your blog articles to Adobe PDFs and give them on Scribd.com.
Offer to guest post at other highly-ranked websites. Add your URL within your authors resource box (your brief description about you and the ways to reach you for more information.)
Comment on other blogs with your industry or niche. Build your comments thoughtful, courteous and use a keyword or two. Are the link to your site.
Similar to blog commenting, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Put the brief synopsis of your solution in answer to the question you�re addressing and post the url to the full article (already posted on your own website) should they would like to learn more.
Join niche-related forums and gives advice, find out, etc. Include links in your websites with your forum signature.
Offer a whitepaper that answers a typical challenge for the audience. Collect email sign-ups in return. Deliver your whitepaper automatically utilizing your confirmation autoresponder.
Write an e-book. Include links to resources and also to your individual URL. Provide you with the ebook on the website.
Place your brand-new ebook into ebook directories totally free or low-cost download.
Convert your ebook in a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery for the Kindle, Nook along with other tablet platforms. Then offer it for sale through Amazon, Barnes and Noble, etc.
Add your blog posts to BlogCarnival.com. Host your site carnival to create contact with others in your niche while building the worthiness in your site.
Form a blog promotion network. Consent to retweet, mention, link you aren't promote one member each week. (This involves 100% dedication from all members to make it work. If the member begins falling upon their commitment, they�re out.)
Article promotion. Submit your pithy articles to sites much like the following don't forget to add keyword links leading back to your site. (Read Marketing Mastery Series: 5 Steps to Powerful Article promotion.)
Associatedcontent.com (now Yahoo Voices)
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though I am certainly biased, here's one example I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This can be a variety of original articles that link back to your site from a Squidoo page.
Add a forum or discussion group software to your site. (Quote: It requires time, dedication and wish to grow a thriving community, nonetheless it could be well worth it.)
Offer regular webinars and communicate the schedule and topics via your website and e-mail lists. Tip: Record the seminars and add them to a members area on your own website, or make them available 24/7, thereby bringing much more value to your site.
Offer a totally free tool, template or software. When Hotmail was introduced, each message carried a bit signature in the bottom of every email having said that �Get your free email at Hotmail�. The e-mail system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Work with a ghost-writer via an outsourcing service like iWriter, oDesk, Elance, etc.
Create a compelling infographic. When done well, infographics make even the driest material visually interesting, effectively grabbing and holding the reader�s attention of sufficient length to deliver the message-and your URL.
SEO & Search engine marketing tactics
Use keyword-centric tags with your WordPress posts.
In WordPress, make sure you leave trackbacks started up. Whenever you url to other web owners, a contact will notify your site owners of the modern link and they will likely go to your site. They may even link back!
Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google along with other search engines like google whenever you make a new post, helping your material get indexed more rapidly. Don�t have a very WordPress site? Use Ping-O-Matic to accomplish a similar thing.
Can�t utilize Google Sitemap XML plugin for WordPress* to make your sitemap.xml or robots.txt files (utilised by Google and also other search engines like yahoo?) Work with a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Set it up and have see your face to appear beside your posts inside the Search results. (Read Google Authorship: The way to get The picture into Search Results.)
Install Google Analytics on your own site and in actual fact see it every now and then. It doesn�t have to be Google Analytics, however, you are able to discover how much traffic you�re receiving every week and where any visitors are to arrive from? How can you intelligently drive increased traffic to your website should you don�t know what�s already on your side?
Submit your web site to search engines and check directories. Seems obvious, but most folks don�t know where to begin. Here is a listing of a few of the top search sites:
Use the linkdomain command in Google (ex. linkdomain:marketingideas101.com). Even if this only shows a subset from the links that lead in to a domain, it can offer you a thought about how precisely your competitors are becoming their rankings.
Research popular misspellings of the company�s name and people of your competitors. Buy those domains and forward them to your website.
Find expired domains within your niche which are still receiving traffic and purchase them, directing them toward your internet site. Just for this, I would recommend Expired Domains.
Use a custom 404 page to help discover the information they're seeking from the website if it moves or else becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites can offer an enhancement for your rankings and traffic. The best backlink can be a one-way, dofollow link from the high PR site. Also, if you�re just getting to grips with your internet site along with low PR, then you've got to have some great content, otherwise your opt-in rate with a reciprocal campaign will probably be low.
Join a web ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies up your site. (Less of an disadvantage in the event you have an ugly site. If that�s true, jump in!)
Pay a freelancer or company to create obscene amounts of traffic in your case. Just watch out for the very real chance even tho it's a scam (Read What not Drive Traffic Using Fiverr.)
Online video marketing & Podcasting
Read or speak with your ebook contents in an audio post or number of audio posts and place on BlogTalkRadio or iTunes.
Why only create audio posts of your respective ebook, short article or web content? Produce a video demonstrating precisely the same information and post to YouTube and Vimeo. Include backlinks to your website inside your video description plus video captions. Tip: this can be done either by presenting the material yourself, hiring anyone to present it, or by making a video with something such as Animoto.
Marketing via email & Syndication
Link your site using your Aweber marketing via email account. Take signups for your newsletter, ebook or any other promotional/informational offers. This will likely increase your emailing list.
Establish an Feed for your site. Combine it with FeedBurner.com. (Well.. that which was Feedburner. Google gobbled them up.)
Connect your Feed broadcasts for your Aweber marketing with email service. This can deliver your blog posts in an enewsletter format to your mailing list. Set the mailing list to weekly or whatever is appropriate to your posting frequency.
Email your current and top customers regularly. Inquire further regarding their desire for new services and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights as well as other relevant correspondence to be at the front of the minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with links back fully articles yourself site. This too allows you to gauge what topics are most crucial on your readers.
Don�t stop with simply offering your whitepaper from the newsletter signup confirmation page. Incorporate your Facebook, Twitter, Google+ profiles and links to other websites you own that complement.
Syndicate your website with Technorati.
Include your website URL in your email signature. (It�s an excellent spot to offer a number of your social media URLs as well.)
Run a solo ad, whereby you spend anyone to promote your offer with their list. Take a look at list owners carefully here; all is not as it may look. (Proceed with caution. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct a commercial swap. There is a subsciber lists. Another marketer has their subscriber list. Your offers align with every others� e-mail lists. Another marketer sends your offer on their list so you send their offer to yours. Everything being equal, you both should see your opt-in lists expand. (Begin at Safe-Swaps.com.)
Join venture with another marketer. Such as a solo ad, you have your ad with their list, with all the difference being they get a cut of the sales as opposed to going for a flat rate.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Google Adwords or Bing Ads. Tip: Be careful about your ad performance carefully in the beginning. You'll be able to lose a lot of cash quickly in case you don�t take notice!
Pay for banner ads on other websites. Target websites inside your niche, preferably. This is the magic formula to begin with receiving qualified traffic.
Banner exchange. Much like reciprocal links, you accept to trade banner ad campaigns with webmasters. Target the identical or complementary niches.
Post free or paid ads on classified ad sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin an online affiliate marketing program and spread the wealth! Pay others to promote that you their internet site visitors and e-mail lists giving them a cut. Make sure you can track referred traffic correctly before rolling this out.
Public Relations & Spreading the Word
Offer to start suggestion column for local media outlets. Incorporate some example column posts and know your pitch a long time before approaching publishers. Finally, guarantee the publisher�s audience matches your personal.
Along the identical lines as a possible advice column, offer to write an editorial. This can be similar to guest posting on someone else�s blog. By giving thoughtful insight into a common challenge or current event, you bring value on the publication plus a spotlight for your own efforts.
Write a persuasive website article and post to free website article sites and native media outlets. This is a list of free and paid news release sites:
Are your offline ads supporting your online marketing efforts? You have to have your URL on your cards, flyers, brochures, letterhead; any and all stationary.
Pay a higher school or college student to set flyers using your offer and URL out and about. Include college campuses, malls, grocers, houses, etc., providing that business proprietors are asked and so long because the location is congruent (or neutral) using your offer. These locations should be places where your target market frequents. Tip: Not sure those flyers won�t finish up in the trash? In today�s age of smart phones, pay for each image of the flyers as they�re placed.
Drive your URL all over town. Brand your URL on to your license plate cover, bumper sticker, or have it added professionally to your vehicle�s rear window, tailgate, side, etc. Better should your car differs from the others somehow (and I�m not speaking about that rust spot shaped like Elvis or perhaps the Virgin Mary.) Wish to take this too much? Purchase an eye-catching vehicle wrap.
Buy a set of sandals or boots and carve your URL in to the bottom ones. Go walk on wet sand or snow and give those who follow inside your footsteps something to take into consideration.
Hold a competition. Winner gets to be a rave review on your own site, a fun toy or gadget, cash.. whatever. The greater compelling and niche-appropriate the prizes, the higher. Announce the competition winners in your site.
Join a nearby business group or association. Members often make use of being listed in the member directory, detailed with their website�s URL.
Your card should have your link about it, of course. Better, use the back of your respective business card to convey a special offer, discount code, promotion or any other thrilling reason for them to see your site. Now those networking mixers may actually bring some appointments with your site as opposed to seeding your organization cards towards the bottom of trash bins around town.
Sponsor a league team. This can be softball, darts, roller derby, bowling-even chess. Take into account the audience (the members along with their families and fans) and your own interests when selecting your sponsorship opportunity.
Get seen on television. This technique did wonders for Dave Mayer of CleanBottle.com. Dressed up in an enormous bottle costume-complete with URL-Dave was first caught on video running along Tour de France bicyclists. The recording went viral and CleanBottle�s orders exploded. He's got since made this technique a cornerstone in their online strategy, though he�s occasionally defaced by drunken cycling fans.
Give a live talk, presentation, seminar or workshop. At the end of that event, you have to be collecting a shorter survey to view how you can increase the next event. Request email addresses from people that confirm they wish to opt to your subscriber list.
When folks were becoming a member of that event, did they fill out a registration form? It better not are already printed! Any flyers or advertising for your event should point to your internet site where they�ll find more event details and also the registration form.
Give a meeting. Whatever the format, a recorded interview may offer you great experience of your market and places you in the expert seat. Since the interviewer for the set of questions ahead of time, or offer your individual. Practice going to ease and request a copy with the interview for usage is likely to marketing efforts.
Interview others. With each and every interview you conduct, the more it is for you to interview larger names with your industry. The greater the names, the better the draw. Tip: Have your recorded interviews transcribed and gives them in your website. It�s the best way to generate fresh content!
Offer to present a product review (whether negative or positive) or testimonial to acquire a backlink.
Send your product (for free) with other web owners on an online product review.
Hand out promotional items along with your URL in it. Don�t skimp here. Nice metal pens and USB drives usually usually keep with me for any number of years, even though there is a brand name and URL emblazoned to them.
Hold a web-based treasure hunt. Contestants compete to answer riddles and collect clues to win mind-boggling prizes. Obviously, among the clues (or treasure!?) will be on the website.
Printed banners, billboards and skywriting. Enough said there. Better: Escape the printing costs. To retaliate against political sign thieves, Michigan digital marketing agency, Oneupweb projected a 30-foot video loop of your dancing Senator Obama to the side of their building. The stunt made the night time news everywhere.
Produce viral content. How? One idea would be to make a legend becoming reality. Footwear manufacturer Hi-Tec, created a group of �reality� videos showing their new distinct jogging shoes were so water-resistant, people were attempting to run on water-and these were succeeding.
Tattoo (temporary or else) your URL on to your body. Whatever important is sure to get researched.
Ask a high profile to put on a t-shirt or dress together with your URL printed into it.
When attending a tradeshow, you and your team wear the identical shirts, visibly labeled using your URL. Buttons and hats are another type of this.
Create an award program. Establish the guidelines, the award graphics, news release templates, etc. Be discerning regarding how you select your candidates and earn your announcement. Encourage the winner(s) to set the new badge on their website. Naturally, it�s a web link for the award summary all on your own site.
Promote a procurement, introductory pricing, free trial or another enticing promotion to steer deal-conscious buyers to your website.
Social Media & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on your Facebook �fan page�. From time to time, will include a connect to your own website.
Facebook. Install the NetworkedBlogs Facebook app and repair your site to Facebook. If you post on your blog, your posting automatically shows in Facebook.
Facebook. Link your Facebook account using your Twitter account so an article in Facebook automatically posts in Twitter. This lightens you want to log into both accounts and adds diversity on your Facebook, especially if you�re smart enough to automate a lot of them using�
MarketMeSuite. Manage your social media marketing streams and accounts in one place. Best: Create, schedule and upload your social media broadcasts a week, month, quarter or year at any given time. Greatly cuts down on the facebook marketing burden.
Twitter. Display your Twitter feed on your internet site or blog. If you�re utilizing your Facebook account regularly, your tweets will display and are designed to freshen your website. This encourages repeat visits and updates your website, holding you back fresh in Google�s serp's.
Twitter. Include your website�s link inside your Twitter bio.
Twitter. Tweet regarding your product, service or articles. Include links in your onsite material. Use hash tags (#) to add your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog together with your LinkedIn account so your blog posts be visible on your profile.
LinkedIn. Incorporate your URL inside your profile.
LinkedIn. Start a LinkedIn group. Best: Target your niche and mention your physical location from the group�s description to build a much more focused group.
LinkedIn. Too busy to get started on your own LinkedIn group? Join other groups and improve the value of those communications. Often, those posts can be expanded to become full articles by yourself website. Then provide the connect to the group.
Pinterest. Add interesting, non-copyrighted graphics for your websites and blog articles then pin these phones your Pinterest account.
Create a user profile in a of those popular social bookmarking sites. Add your URL with your profile.
Using these popular social bookmarking sites, bookmark links valueable, related to your niche. Your personal website must be one of them bookmarks.
Ask others to bookmark your site. Or bribe them. In any event.
And finally-because you can�t have a very listing of only 100 marketing the thing it an online site called �Marketing Ideas 101�:
Content & Marketing with articles (cont.)
Make a �100 Ways to� list post and ask individuals to share whenever they found it helpful. Less than that ambitious? Make the list �10 Ways to�, �3 Ways to�, �50 Ways to�-you have the idea.